How To Use Facebook Ads To Promote Your Page And Business

Use your business logo as the primary photo for your Page, and pick a cover photo that is attractive and showcases what your business does. Type up a few snappy sentences to describe your brand. Types of Facebook ads. Your success in Facebook advertising depends on your objective and the types of Facebook ads you use. Producing effective, high-performing ads, however, presents a challenge for many beginners because there are so many different types to choose from. Creating a Facebook page for your business is a great place to start. However, just having a business Facebook page isn’t enough. You’ll need to use Facebook effectively to further your business’s goals and connect with potential customers. In the following guide, we’ll look at how you can better promote your business on Facebook. With 1.3 billion people currently using the app, Facebook Messenger ads open up a new opportunity for companies. In this post, we’ll show you how to promote your business on Facebook with Messenger Ads to drive online traffic, engage your target audience, and increase revenue. Facebook currently offers three different types of Messenger ads. In all honesty, there are tons of Facebook benefits your business can reap using Facebook advertising. Like most ads on other social media platforms, Facebook ads help. From acquiring new customers, to building better brand awareness, Facebook ads help many small businesses grow online today!

If you’re like most business owners, you’re looking for ways to improve awareness and get your business recognized in your local market. Facebook is an effective way to get the word out about your business. But, like the tree that falls in the empty forest, having a Facebook business page is only as good as the number of people who see it. So, how do you get more people to see your page?

Related guide:The Business Owner’s Guide to Success on Facebook (free download).

We know it can be difficult to get your Facebook page noticed, to get page likes, and to increase the organic reach of your Facebook posts. Here are some ways to promote your business’s Facebook page for free so that you can expand your reach and get more customers from Facebook.

1. Build a Base Audience of Friends & Family on Facebook

Once you get your Facebook page up and running, the next thing you need to do is to invite friends and family to “Like” your business page. Inviting friends and family to like your page is advantageous because it sets you up with a digital footprint on Facebook, and it provides you with a valuable test audience.

Invite your friends to like your business page by navigating to your page, clicking the three dots next to “Share,” and clicking “Invite Friends.” Type in your friends’ names, and click “Send Invite.”

Use your initial Facebook audience to:

  • See what types of posts attract the most engagement – do people engage more with photos/videos or insider tips?
  • Crowdsource ideas and suggestions for your business – ask people what they want to know and see.
  • Generate word of mouth marketing through your networks – ask people to share and invite others to like your page.

Promoting a business page on Facebook that doesn’t have much life or engagement isn’t going to do much to help your business. Focus on building a quality audience first. The natural activity that fills up your page from that quality audience will then serve to promote your page.

2. Offer Promotions & Facebook Contests

Another way to promote your Facebook page is to offer something consumers would want in the form of an offer or Facebook contest or giveaway. The more interesting the incentive or deal, the more likely it is to generate “shares” and “likes.”

Promotional offers and Facebook contests include:

  • Offering customer discounts for “shares” and “likes.”
  • Holding a name drawing for products or services your business – keep a record of new followers and pick a winner.
  • Host an event (and create the event on Facebook) that your fans would want to share and bring friends to – get the word out about a new product, a cooking demonstration, or a tasting event – these can be virtual right now to accommodate social distancing.

Here’s an example of a shopping center holding a free (virtual) concert they’ll be streaming on Facebook and Instagram for their audience. This encourages Facebook fans and followers to invite their friends to join in on the fun!

3. Provide Interesting & Helpful Content on Facebook

Social media pages are for being social. Chances are that you’re not going to make $1 million selling products on Facebook — Facebook isn’t about selling; it’s about connecting with your audience. Facebook page promotion is best done by connecting with your audience through interesting, useful, relevant, and helpful content.

Relevant content to share on Facebook includes:

  • Timely tips and tricks: Decorating ideas or pictures for upcoming holidays, seasonal industry information.
  • News and events: Provide information about upcoming industry events or business events.
  • Interviews: Interview a customer or an important person in your niche and post a video.
  • Behind the scenes: Show behind the scenes video or pictures of your business or events.

This vet shares helpful information for pet owners, including this post warning cat owners about the dangers of heatstroke during the summer.

The higher the quality of your content, the more likely it is to get noticed and shared. When your followers share your content on Facebook, your business page is getting promoted for free. For more posting tips, check out Social Post Ideas to Engage Your Audience.

4. Share Promotional Updates to Your Facebook Business Page

Did you know that you can actually promote your Facebook business page by promoting your products and services? If you want to keep customers up to date on your offerings through Facebook, you’ll be posting regularly, showing your audience that you want to keep them in the know, and attracting customers to your business — all of which serve to promote your Facebook page (and business) for free.

Here are some ways to engage in this Facebook page promotion strategy:

  • Share updates on your most popular products.
  • Promote new products, seasonal specials, and offers and deals you’re running.
  • Post about extended or adjusted store hours.
  • Let customers know when a product is back in stock.

This clothing boutique shares what’s in stock and gives customers a way to shop right through Facebook to promote their business. Plus, they get added exposure from fans and followers tagging their friends in the comments of outfits they like.

5. Share Customer Feedback

Customers are the lifeblood of your business, so share their thoughts with others. Use customer feedback as a way to engage other customers or open a dialogue. Tag customers in their feedback to increase the visibility of the Facebook post. If you don’t have any customer feedback, get some! Customer reviews are very important for small businesses. Learn how to ask customers for reviews here.


Don’t forget about user-generated content! Get your customers to post about your business on Facebook and tag your location so that they are promoting your page to their networks.

This restaurant shared a post from a user on Instagram, tagged them, and promoted a current special. This helps promote their Facebook business page to the original poster and includes an extra incentive for this wider network to visit them.

6. Interact with Other Businesses & Influencers

Another way to promote your Facebook business page is to extend your network. You can extend your network on Facebook by liking and interacting with the Facebook pages of other businesses or influencers in your industry/niche. Link other businesses or influencers to your posts for cross-promotional marketing. If you link or share the updates from other businesses or influencers, they’ll be more likely to link to or share yours.


This restaurant tagged another local eatery in a post about delivering food to healthcare workers:

You should also follow local news media and people with a large influence – people who have lots of followers. Try to use the same conversation-starting tactics to gain access to their audience. Learn more about influencer marketing here.

7. Engage with Individuals

A great way to get more likes and followers to your business’s Facebook page is to interact and increase engagement with those who follow you or comment on your posts. If a person comments on your post, thank them and follow up with a question related to the comment. Facebook’s algorithm shows your interaction with individual users on the News Feeds of users who follow your page as well as the individual’s Facebook feed.

Another way of engaging with individuals is to tag people in pictures or Facebook updates. Tagging not only alerts the individual to the fact that they were mentioned in the post, but it also shows up on others’ News Feeds.

Here are some ideas on how to engage with users on Facebook:

  • Reply to any comment on your page: This is a simple way to interact with fans and let them (plus anyone visiting your page) know that you’re actively engaging with users on Facebook.
  • Write about employees to give a behind the scenes: Ask employees to tag themselves in your picture and encourage them to share the post.
  • Use the Facebook Polls feature: Encourage users to answer a question in your poll – it can be silly or serious – as long as it promotes engagement!

Pro tip: Make sure to add a location to your Facebook page so users can check-in when they’re at your business.

Promoting your Facebook page isn’t just about promoting your business. It’s about building up the quality of your page so that it is something that others will naturally promote for you. It’s about exploring and expanding the network in which you are promoting. It’s about growing the audience you are promoting to. Follow these seven tips to get your Facebook page in front of more potential customers for your business.

For more Facebook marketing tips, download our free guide below:

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Social media has transformed the ways in which businesses of all types and sizes network with their customers and clients. Although we might not typically think of interacting with construction companies in the same place we post cute pictures of our dogs or share statuses about a fabulous weekend at the beach, Facebook is a valuable marketing tool even for the construction industry.

In order for commercial construction companies to take full advantage of the growing importance social media plays in our society, they need to understand how to use it to promote their business. Facebook in particular is an ideal social network for construction companies to jump on given its versatility for content publication, the large number of users, and the connections it offers to other businesses.

5 Steps to Marketing your Business on Facebook

Discover what Facebook can do for your online marketing.


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1. Create a Company Page


First things first, establish a branded presence on Facebook. If your construction company does not already have its own company page, you can easily create one by clicking on the “Create Page” button here. It’s free to create an account and to post to it, so why not?

Start by choosing which category your business falls into and work from there. As a company in the construction industry, your business is likely to be categorized as either a “Local Business” or as a “Company.”

Quick Tip

If you choose the “Company, Organization, or Institution” option, you’ll find the category appropriate for your business by scrolling down the alphabetical list to “Engineering/Construction.”

2. Build a Following

Once you’ve set up your company page with an eye-catching cover photo and a profile picture that reflects your company (your logo is usually a solid choice), you’re ready for step 2: establishing an audience base.

In order to build your following, start by inviting your current customers to like your page. You could send them an email with a link to your page or even connect with them directly through Facebook by:

  • clicking on the “Share” button in the navigation under the cover image for your company page. You can share the page on your own Timeline or on a friend’s Timeline.
  • clicking on the ellipsis (…) button near the top right of the page in the cover photo are and selecting to “Invite Friends” the page.

Additionally, encourage your employees to share the company page through their personal Facebook account to gain more Likes. Consider Following and Liking other businesses in your industry on Facebook as well to get a feel for your competition and see what sort of content they post and share. As a commercial construction company, following other businesses on Facebook that may need your services one day could be useful as well. If you reach out to them, they may reach out to you whether they’re in need of a remodeling job or an expansion of their current business.

Quick Tip

Don’t spend too much time worrying about the number of Likes or Follows your page is receiving. Focus your energy on connecting with key customers and supporters of your business to help grow it in a genuine way.

3. Create and Share Stimulating Content

While your expertise may lie in creating quality buildings, creating valuable and quality content for your Facebook account is a very important step in the promotion process. But don’t let this intimidate you! You’re already doing great things as a business that people are interested in; you just need to capture those things in shareable ways and post!

Content Examples for Construction Companies to Post on Facebook

  • Share photos of your projects as they transform (before and after project pics).
  • Post pictures of satisfied customers in their newly constructed environment.
  • Brag about awards and recognitions your company has received.
  • Post visuals exemplifying the services you offer.
  • Upload videos of a finished project showcasing your skills as a construction firm.
  • Link to press releases or project updates on your website or company blog.
  • Feature a construction worker of the week to add a personal touch to your business.
  • Countdown to the grand opening of a client’s business.
  • Introduce new (or old) members of your team.
  • Pose questions to encourage potential customers to learn more about your company.

4. Advertise on Facebook

In addition to beefing up your company page with visually engaging content, consider setting a Facebook advertising budget for your company that would allow you to: Windows 7 iso pro download torrentcapeselfie 64-bit.

  • boost your posts to a larger audience, or
  • create and share ads with target audience members to gain likes.

Advertising on Facebook is a fairly easy process. You choose a budget for however much you want to spend on the ad and set how long you want the ad to run. Your ad will stop running after the entire budget has been used or at the end of the campaign date, whichever comes first. If you notice your advertisement is doing well, you can increase the budget and extend the campaign period. If you see that it’s not doing so well, you can change the budget, update the Facebook ad with a better headline or image, or stop the ad from running at any time.

How To Use Facebook Ads To Promote Your Page And Business Cards

Although Facebook only requires you to spend a minimum of $1 per day on Facebook advertising, bidding this low will make it hard to attain visibility for your campaign since you’ll use up your budget while only reaching a handful of people.

Facebook wants their users to have an enjoyable experience while on the site, so they limit how many ads people are exposed to. Because of this, you must go through a bidding process for your ad. This process is either done by cost per click (CPC) or cost per 1,000 ad views (CPM). According to an article on, “the average click costs advertisers $0.24 and the average CPM cost $0.66.” In other words, spending $24 dollars would get you 100 clicks on the advertisement or get the advertisement shown 36,364 times. Keep in mind that these costs can change drastically depending on:

  • they type of business you have (industry).
  • the size of your business (small local business vs. national corporation).

Side Note

How To Use Facebook Ads To Promote Your Page And Business Analytics

While targeting your audience on Facebook as a small local business may seem easy to do based on city location or zip code, remember you are competing for the same audience members as other local businesses on top of the national advertisers. That being said, even if you spend a decent amount on your Facebook advertising, there’s a good chance other businesses are trying to reach the same audience members as you are with their advertisements.

Also remember that larger businesses likely have bigger budgets to test the performance of their ads and optimize them for better reception, so they may get more clicks and likes than your small business ad that hasn’t been tested for optimal engagement.

5. Evaluate Your Impact

How To Use Facebook Ads To Promote Your Page And Business Email

Some people think of measuring the success of your Facebook presence as the last step in the social media marketing process. While this can be true, the process is very cyclical, meaning evaluating the success of a past campaign can be the start of creating a new campaign.

The purpose of evaluating your impact is so you can do better at promoting your construction company in the future. Figure out what strategies worked well, what type of content your followers responded to best, and then apply that knowledge to the approach you take for your next Facebook endeavor.

How To Use Facebook Ads To Promote Your Page And Business Bureau

For more help getting started with promoting your business through social media, download our free Intro to Facebook E-Book.

Keep the ball rollin’.

Check out these other great Facebook posts on our blog: