The web design landscape is ever-changing.
In order to stay ahead of the competition, you need to stay on top of the most popular web design trends.
Staying on top of trends isn’t just for vanity’s sake. Keeping your website “trendy” will help improve user experience and eventually lead to more conversions.
The world of web design is constantly changing, so to ensure you’re up to speed with the latest trends and designs, we’ve put together a list of the top web design trends of 2018 you should look out for. Mobile-First Approach. 2017 saw many advancements in the world of mobile, including mobile usage finally overtaking desktop browsing. Every season we come up with slightly different trends in web design and development. The following 5 trends are recommended to be really watched out for by the experts during the next season. Black and white website design is slightly going out. What trendy right now is adding a pop of color to your platform – blue, red, orange.
So what trends do you need to watch for? Keep reading to find out the top 5 web design trends in 2018.
Minimalism- you’ve probably heard of it in reference to home and office design.
In 2017, the minimalist trend started seeping into web design, and this trend is showing no signs of stopping in 2018.
But what does a minimalist web design even entail?
A big part of minimalist web design is the use of negative or white space. Instead of bogging down your site with a bunch of colors and flashy graphics, you should be looking to get rid of the clutter. Only add things to your site that have one purpose: To increase conversions.
2. Creative Typography
Even though the web design trends of 2018 are headed towards a more minimalist approach, typography is the one area that seems to be getting more expressive.
Instead of focusing heavily on images, more web designers are placing emphasis on typography that is colorful and playful.
Getting rid of unnecessary images and placing more emphasis on typography allows your CTAs and other important buttons to stand out more.
3. Virtual Reality Video
2017 saw a huge rise in the use of video on websites. It seemed like nearly every site you went to, there was an introductory video waiting on the homepage.
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In 2018, web designers are ready to take it one step further by introducing virtual reality videos.
What seemed like science fiction practically yesterday is now becoming reality- users are able to immerse themselves in a video that feels like the real deal.
Virtual reality is particularly awesome for those in the real estate market. But really, they’re a great tool for anyone looking to sell an “experience” and not just a product.
4. Chatbots and AI
When chatbots first started becoming popular, many feared that they would be an impersonal, ineffective substitute for human interaction.
Yet, the technology is improving rapidly in this domain. In 2018, we can expect to see more websites making use of chatbots and we should also see them producing a more seamless line of communication.
Chatbots can help take your customer service to the next level as they improve in accuracy and efficiency in 2018.
It seems like nearly every day you read the news, you hear a story about a major company or website that has been hacked and had their customers’ information compromised.
5 Web Design Trends That Will Still Be Trendy In 2018 2020
Web designers are taking note of this issue. And in 2018, we should see designers incorporating extra measures to make sure their customers’ information is protected.
Make sure customers know you are making their security a priority by keeping your security badges updated on all of your pages.
Ready to Implement these Web Design Trends?
You’re probably more than ready to get cracking on implementing these trends on your site.
But, not so fast. Remember that when making big changes to your site, you need to keep in mind the site’s load change.
The trendiest website in the world doesn’t stand a chance if it doesn’t load at fast speeds! Contact us today and let’s discuss how we can help your site stay speedy!
5 Web Design Trends That Will Still Be Trendy In 2018 Calendar
Are you sure your website is trendy and responsive enough to attract even more customers in 2018? Maybe you need a new, better one? In this case, you should know at least something about web design and the current trends in the industry.
Don’t worry, you don’t need to visit special courses or hire a professional team to help you to figure out what is trendy and what is no more effective for your website this year. All you need is just a couple of minutes and the desire to make better what you already have. Don’t have your website yet? That’s not a problem. You can check influce.com to see how exactly to solve that problem from a professional point of view.
But if you already have a platform, check what kind of changes you might bring in 2018, making it even more productive and effective.
Best Web Design Tendencies in 2018
Web design is the beauty and smart navigation of your website. It can go one way or another as long as it is suitable for your target audience and marketing goals. Your design should match what your customers are looking for. The design, in general, is a very subjective topic. Still, there are some obvious trends, which can’t be neglected when working on your own platform, no matter what your niche or market is. Those are exactly the trends we’re going to discuss right now.
So, what should you base your website on in 2018? What ideas should you pay attention to first?
Every season we come up with slightly different trends in web design and development. The following 5 trends are recommended to be really watched out for by the experts during the next season.
5 Web Design Trends That Will Still Be Trendy In 2018 Fall
- Colors. Black and white website design is slightly going out. What trendy right now is adding a pop of color to your platform – blue, red, orange, purple, etc.
- Typography. Those 14-16 pixel fonts seem to be everywhere right now. In 2018 the fonts become bigger and bolder. The more customized font you have, the better. That is the typography logo this season;
- Gradient. Gradient color transitions have also replaced black and white backgrounds, which were on top during the last 2-3 years. Multicolor gradient backgrounds are already here;
- Responsive design. That is probably one of the most important trends. The websites become more user-friendly and mobile;
- Animation. Want your website to stand out? Use animation. Animated and interactive user interface design looks equally good in every field and is suitable for every market category.
Web design trends are a very specific topic. The Internet is overwhelmed with different opinions and personal ideas about what exactly is going to be on top this or that season. We’ve tried to sum up all of those opinions, composing them into 5 biggest trends, which everyone seems to be agreeing on.