- 5 Ways Social Marketing Can Improve Your Ecommerce Efforts Affect
- 5 Ways Social Marketing Can Improve Your Ecommerce Efforts Often
- How can leveraging social media marketing benefit your e-commerce business? This post lists some of the benefits that social media marketing offers for e-commerce, which include: 1. Quality e-commerce site traffic. Social media offers multiple options that you can use to drive quality traffic to your e-commerce site. These include: Social media ads.
- 5 Ways Social Marketing Can Improve Your eCommerce Efforts Tim Beyers. Tim is a freelance business writer. He writes about the business of innovation, comics and genre entertainment on The Full Bleed.
- 5 Ways To Improve Social Media Management Social media has become a necessity for businesses of all sizes and industries over the last decade. It's an unmatched method of marketing, selling, and interacting with customers all around the world for a frugal price compared to traditional marketing methods.
- Again, that’s where social media can come to the rescue for your eCommerce store! All it takes is a few hours every week, an active account on big social networks like Facebook and Instagram, knowing who your target audience is, and a very small ad budget. Here are some of the benefits of social media marketing.
You can purchase third-party applications that add social proof to your online store. A great example of this is the Notify app, which shows all visitors a small message in your site footer when.
If you are running an eCommerce business, by now you should be well aware of how social media has become increasingly important in the evolution of online shopping.
As social media sites such as Facebook, Twitter, Instagram, YouTube, Pinterest, and Snapchat keep on growing, consumers are turning to social media platforms to help them make purchasing decisions.
However, in the content-riddled world of eCommerce, establishing yourself as a viable brand is no easy task.
Despite all the difficulties, there are a handful of tried and proven tactics that could help your brand find its way into the crowded digital marketplace. One of the tactics is to fully embrace the concept of integrating social media as part of your online marketing strategy.
In fact, 73% of marketers believe that marketing through social media is somewhat effective for their business. And brands that engage with prospects via social channels gain 20 to 40% more revenue per consumer as compared to businesses that don’t.
From creating and sharing appealing content to working with influencers, including social media marketing as part of your eCommerce growth strategy could push your business to the next level. The challenge comes in knowing where to begin.
Before we dive into marketing strategies for your eCommerce website, first…
The Ultimate Guide to Social Media Marketing for Business
Start with the basics
In the eCommerce world, sales are driven by website traffic. However, attracting customers to your website using social media platforms is easier said than done.
For any business, sustained success requires more than just tactics; it takes implementing a social media strategy that takes the following into account:
Image Source: Hydrate Marketing
Without setting goals, it’s hard to know exactly what success will look like. When setting goals, be as specific as possible by setting S.M.A.R.T goals. This will not only help propel your marketing strategy forward, but it’ll also help you measure your online progress.
Some of the common social media goals focus on the following:
- Drive traffic to your eCommerce website
- Create brand awareness
- Generate sales or leads
- Enhance public relations
- Establish online authority
Understand your customer content needs
Before you start posting content on social media, first know your customer’s needs. This will help you get insights about what they really want, making it easy for you to customize your content that meets their wants.
Your website’s analytical tools provide insights and data on consumer behavior that can be used to create a great user experience for your site’s visitors.
You can analyze your customers’ behavior, including most viewed content, the source of your website’s traffic, content engagement, and when your site’s visitors engage with your content.
You can use those insights to discover the best social media practices by posting at the right times, curating certain types of content, etc.
Share, don’t sell
Most social media users visit social media sites to socialize but not with the intent of shopping. Thus, as a business owner, you need to first establish rapport by building trust and relationships through sharing of useful information which can build credibility.
This can be even sharing social proof of your eCommerce service or providing free giveaways to your customers, which can build trust among your users before you start selling to them. If all you do is sell, sell, sell, you stand a risk of losing customers.
Image Source: TrunkiTravels
As you create your social media strategy, it’s important to define how you will go about tracking and monitoring your progress and change in consumer behavior. Do this by creating reports based on your reach, engagement, and conversion to help you adjust your social media strategy based on trending changes.
Once you’re done with analyzing the basics, use these five social media marketing strategies to help boost traffic, and grow your eCommerce business.
#1. Create, curate, and share awesome content
Image Source: Advice Local
Take a moment and think about the content you share for a second. If all you do is to promote your products, there’s a high likelihood that your followers will burn out on your pages pretty fast. And the more your engagement drops, the less often that your new content will be seen by your followers.
Ramp up engagement by sharing interesting repurposed content. This is what we call content curation. When you repurpose similar posts to yours, you keep your readers glued by always providing new information.
Content curation involves:
5 Ways Social Marketing Can Improve Your Ecommerce Efforts Affect
- Planning interesting topics that your audience will love
- Searching for similar content from others that ties to your target’s interest
- Sharing only the best possible information on social media
While creating awesome content won’t surge new traffic immediately, well-optimized content will continuously generate traffic and increase sales over the long-run.
#2. Optimize social media posts
Using high-conversion keywords to optimize your posts is one of the most effective ways to increase visibility in searches. Optimized social media posts are able to reach an even larger audience other than just your direct followers.
Just like the process of SEO, you want to make sure that you are using keywords to help you increase your reach. You can achieve this by performing keyword research or by just using the content from your website and posting it on your social media accounts to help increase your conversions.
Keyword research involves looking for the terms that your target customers are searching for to find content related to your niche, business, products, or services, and then strategically using them on your posts to reach out to many people.
Also, if possible, incorporate visual elements on your posts as you publish them to quickly grab the eye of your readers even when they are busy scanning through social media.
#3. Interact with followers
A comment on your post on your social media account or on your online store is usually a sign that people like your content. And it’s equally important to reciprocate and provide feedback to these interactions.
Monitor your posts and engage with your followers by asking questions, responding to comments, or even thanking them. This gives your business a personal touch and shows that you truly care about them and serving to their needs other than just selling to them.
Here are a few ways to help you improve your engagement.
- Join groups in your niche – this is a good way to keep tabs with trending hashtags, keywords, and the conversations happening around your industry.
- Cultivate relationships with influencers – influencers play a big role in helping boost your brand’s reach as well as an increased trust factor.
- Host live chats – Live chats are perfect for having real-time conversations where you get to interact one-on-one with your customers as if they are physically there with you.
#4. Blogs are social, too
For some mysterious reason, marketers seem to equate social media with social networking. Blogs are part of social media just as much as social networking sites such as Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest. Space invadersgaming potatoes. And like social platforms, blogs offer a platform where content is published to receive views, shares, and comments.
When you are marketing your eCommerce business, however, including regular blog outreach as part of your social media marketing strategy is an effective way to help increase traffic and drive sales.
This is the approach that Richard Lazazzera, the founder of A Better Lemonade Stand, took when he was challenging himself to launch a t-shirt business in just 24 hours. After launching his store on Shopify, he reached out to a local blogger in his niche to cover his list of products.
It took him one night to start generating leads from new customers. His post not only helped increase sales, but it attracted investors who were interested in collaborating with Richard to expand his business.
While creating your own content is good for your business, reaching out to bloggers and influencers in your niche and working with them to get your products featured on their sites could mean a huge deal to your eCommerce business.
#5. Use social reviews
Image Source: Acowebs
Nothing sells a product or a service better than a happy, satisfied customer. Let your clients do the marketing for you by sharing their product reviews or testimonials on your eCommerce website.
Product reviews are powerful tools because prospects are more open to purchasing something that has social proof. In fact, according to a report by Search Engine Land, 88% of respondents said they trust online product reviews as much as recommendations from people close to them.
If you don’t know where to start, use apps like Yotpo to get more engaging product reviews on your eCommerce website as well as on your social media accounts. To make the best out of reviews, here are 4 ways you can integrate reviews and customer ratings in your social media strategies:
- Stay on top of customer reviews and ratings, wherever they are
- Make sure you quickly respond to negative reviews
- Balance between posting both positive and negative reviews
- Use tracking metrics to monitor the impact of the reviews you post
Also, be sure to encourage your prospects to leave reviews after they make a purchase. Do this by sending them follow-up emails and ask them to visit your website and leave a review of your products or services.
Scaling your business can be a daunting task, especially in the competitive world of eCommerce. But integrating social media marketing could put your business right in front of the eyes of your potential prospects.
Creating awesome content, leveraging your blog, and using social reviews could help improve awareness, increase your website traffic and conversion, and ultimately boost sales.
Guest author: Rithesh is the Co-Founder and Director at Acodez. Acodez is an international award-winning IT Company based in India, that offers web design, software development, mobile apps, and SEO services.
5 Ways Social Marketing Can Improve Your Ecommerce Efforts Often
According to Statistica, the number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That's one-third of the world’s entire population! So, it’s obvious that social media, more and more, is engaging the majority of the world's citizenry.
Related: The 4 Essentials to Building Your Brand on Social Media
That means if you own a business and you’re not focused on building a strong brand presence on social media this year, your customers already are or soon will be choosing your competitors.
That fact is intriguing to me, as a modern-day business owner. I've never questioned the value of having a social media presence, but I wanted to dive deeper into that realm to see what other views entrepreneurs might voice about the evolution of social media.
Along the way, I found that the problem most brands face with social media isn’t whether or not to take advantage of it, but how to take advantage of it. I’ve certainly fallen into the “information overload” trap myself. I too have become overwhelmed with the plethora of tips, tricks, secrets and strategies being preached left and right.
With Facebook, Instagram, Twitter, Youtube and other platforms -- plus videos, blogs, etc. -- as options for online marketing these days, an obvious observation is that brands are struggling to identify the most profitable social media strategy to use for their business. So, I singled out several eminently successful entrepreneurs to talk to about their recommendations for effective online marketing.
Here are the five strategies they suggested for using social media to fuel business growth this year:
1. Use social media to drive traffic to your ecommerce stores.
In a phone interview, Cody Neer, the CEO of several multimillion dollar ecommerce brands, highlighted how powerful social media can be for ecommerce entrepreneurs like himself. “We use social media to drive traffic to over 300 of our ecommerce stores,' he told me. And most of his success has come, he said, from funneling his brands' social media followers to those brands' stores through paid Facebook advertising.
'Our brands are expected to cross $60 million in sales by the end of 2019 [with] much of that success thanks to social media,' Neer told me.
Takeaway: If you too have an ecommerce business, scale your business quickly by using targeted Facebook advertising to drive more traffic to your store. With over 1.4 billion active Facebook users every day, the problem isn’t whether or not your customers are scrolling. They are, but that doesn’t mean they'll find your Facebook page or convert to paying customers. You have to market to them in a way that makes them want to buy, and that’s achieved by targeting the right kind of people with the right kind of offer.
2. Use plenty of videos on social media to keep your audience engaged and growing.
Open your favorite social media platform; you’ll notice your feed is replete with video content instead of text and images. In fact, algorithms have changed, evolving to prefer video content over other content formats. And that's something the leading brands have noticed: A whopping 86 percent of businesses already use video on their website, and 77 percent use video on social media, according to Vidyard statistics.
Related: 7 Creative Ways to Boost Your Social Media Strategy
As Tai Lopez, investor and advisor to multimillion-dollar businesses, told Entrepreneur, “Follow one simple formula for social media success: live a fascinating, authentic, adventurous life and share it through vlogging [video blogging].' Added Lopez: 'I’ve made more money with my iPhone than most people have made in their lives with high-tech equipment.”
Takeaway: There are dozens of ways you can use videos to keep your audience engaged and growing. Consider sharing an authentic behind-the-scenes look at your life. Document your company’s next product launch. Show your followers what it’s like to work for your company, etc. The bottom line: If you’re not using videos on social media, your customers are becoming unengaged -- fast.
3. Build brand awareness by using targeted influencers on social media to market your products for you.
Josh Forti, social media influencer marketing expert, explained to me by phone how he’s used social media to organically grow over five million followers online for both his clients and himself.“I’ve primarily used social media to build online audiences that serve as assets to brands,' Forti said. 'If you can get your product or service publicly vouched [for] by a trusted authority in your niche, your sales can skyrocket overnight.”
What he was talking about, of course, was the growing use of influencer marketing: One study showed that 22 percent of marketers surveyed already considered influencer marketing the most cost-effective way of obtaining new customers.
Takeaway:Partnering with influencers on social media can be one of the most profitable decisions you make for your business this year. Influencers are now widely considered more relatable than celebrities. That's why consumers turn to their favorite models and gurus for advice on what to buy.
4. Provide massive amounts of value before asking for anything in return.
Never forget that customers hate being 'sold' to, but love to buy. One surefire way to have your customers line up to do that is to provide a massive amount of free value before asking for a sale. Arguably the leading expert of the value-first concept is Gary Vaynerchuk, author of Jab, Jab, Jab, Right Hook, in which he explained how to provide free valuable content to your audience on social media to build trust and entice visitors to buy.
Takeaway: This concept is even more critical today, when customers are being bombarded with ads on their social feeds. If you want to build engaged brand followers on social media who love you and love buying from you, provide content that solves their problems and shows that you care about them before asking for a sale. You’ll quickly build a pool of loyal fans who buy from you over and over again.
5. Use social media to tell your brand story and successfully differentiate yourself from the competition.
Everyone -- including your customers -- loves a good story. Lauren Gordon, storytelling and content marketing specialist, explained to me in an interview that she uses social media to strategically differentiate herself from competition. “Don’t ever forget that every single human being makes decisions based on emotion and justifies with logic,' Gordon said.
'This means, if you want your brand to stand the test of time, you need to be telling your brand’s story across social media to differentiate yourself from competitors, build deep connections and trust with customers and earn your customers’ loyalty.”
Whether yours is a personal brand or a company brand, you can use any social media platform to tell your brand’s story, and quickly differentiate yourself from the competition. No matter how many social media transformations we see in the next decade, we humans are going to be drawn to the same fundamental things. This means customers being drawn to stories they can relate to and brands they can deeply connect with.
Takeaway: In this context, brand storytelling is one of the most powerful ways to differentiate yourself, connect with your customers, increase brand loyalty and sell your vision.
So, those are these entrepreneurs' five best social media strategies. Whether you use one or all five, growing your business using social media has never been easier than it is today.
Related: 5 Tactics To Build Your Social Media Following
Assess your company’s current problems, and find out how you can fill the gaps. What's key to using social media to drive sales is the willingness to experiment until you find what works best for your brand.